Quantcast is all set to raise a healthy $50 Million in its third round of funding for its Web Analytics service as reports state. There isn’t news that either tells or confirms who the investors are. Quantcast has been busy polishing itself up and releasing the Quantcast Media Program that provides targeted business based on the data on audience to both publishers and marketers. The current round would be the largest getting past the $20 Million it raised in its second round early last year.
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Tivo is partnering with Quantcast to make things a bit easier for advertisers. How? Well with this partnership Tivo will be combining real time stats on TV viewing along with the users activity on the Web giving advertisers a much needed statistics to decide what product to put out to the audience. In short this would help analyze the relation between the Internet and the television for publishers. This will also prove or rather help publishers get an idea what amount of the audience sticks to the traditional TV viewership and how much of it has been taken away by the online streaming video.
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