image thumb35 Microsoft finally sells Razorfish, Publicis Groupe acquires it for $530 Million

The confusion that had been raging as to who bags Razorfish and for what price comes to an end and as had been expected, Publicis is where it goes. The price put up is $530 Million which includes a cash value and a 6.5 million share in Publicis Groupe Treasury. I guess Microsoft will at last breath a sigh of relief as it finally puts an end to its efforts of its digital ad agency after a year of struggle. The price is pretty low compared to the $600 Million to $700 Million that had been anticipated but it isn’t that bad, especially during the tough economic times.