Online advertising and content monetization platform, Peer39 is making things easier for publishers with the release of a dashboard for its clients. This would cater to the information needs for sales teams and execs by providing them breakdown of stats, suggestions and predictions about various categories of content to match relevant ads. For example the Executive tab summarizes the performance of numerous categories in the form of pie charts that helps the team see how each category is doing. There are numerous other features that provide in depth analyses about each campaign, breaking them down into conversions, volumes and clicks, which in turn helps in predicting how a particular campaign would do. All this would give a better understanding of the platform and to take maximum advantage of what it is capable of.
Tag Archive: peer39
Looks like ad tech providers are having funds coming from every direction. Today another such firm, Peer39 took its total funding to $22 million as it announced the closing of Series C round that brought it $10.5 Million. The funding came from its existing investors Canaan Partners, JP Morgan, Silicon Valley Bank, Dawntreader Ventures and led by Evergreen Venture Partners. Peer39 started off as an independent ad network and eventually changed its strategy to leverage its own semantic ad platform. All that the publishers need to do is add Javascript to their site and each time a page loads, Peer39 analyzes the data and displays ads that most relevant. Such a workaround maximizes the chances of making profits for each ad displayed.
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