Looks like online marketing on Facebook will get better optimization option as Kenshoo plans to release newer tools. Kenshoo is the leading provider of marketing optimization tools and with the new tool would integrate itself with Facebook’s Ads API. With this, brands on Facebook and advertisers will get an idea on what actually appeals most to users and where the expenses need to centered on.
With the new tool, marketers will have control over their campaigns, providing them better visibility of their tasks with ad investments. The companies with this, will be enabled to stitch its ad platform with numerous third party tools using the new API. The dynamics give clients a much deeper penetration into their own initiatives and compare numerous campaigns that have been undertaken over time. Kenshoo itself is quite credible in what it has done over the years, generating more than $10 Billion in revenues last year. This comes from serving 300 million ads in across hundred countries.
