There is seriously no limit to the extent one can go to grab market share, even if it involves spending cash. Facebook is doing the same to challenge Orkut in India as the Google owned social network reigns supreme there. There is a surprisingly high number of Facebook references or should I say promotions of Facebook on Google ads as reported.
The social network is actually buying ads on the Search Engine. The users in India have been experiencing this for quite some time now and as I said earlier, it is a desperate measure that makes me believe me that if you can’t win it, buy it, which is exactly what Facebook is doing. The social network despite making huge leaps in amassing users Globally, has failed terribly to make a mark in India where Orkut is the ultimate leader in the social networking scene. I guess the Facebook is feeling the brunt of it as it can’t maximize on the massive Indian Market and make huge profits there.
