Not all news from Germany can be bad news for all and this one is definitely good for Yahoo as Yahoo signed up a much needed deal with O2 Germany to become a mobile search and services partner. The bad part is that Google was previously the partner for the same. With this O2 subscribers will be able to access Yahoo Search across its mobile portals and Yahoo will offer sponsored ads along with the results. I just wonder how effective would this be given that it will only place Yahoo’s search box on O2 site. I mean who uses that when you have Google which is so widely used? As for facts, Google still has a 70% mobile market share in Germany compared to Yahoo 8.2%.
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