Now when I hear about Microsoft trying one thing or the other in order to stand and compete Google in Search, I just laugh it off. They have tried bribing users with Cash backs for using Live Search and now they are trying to put the rebranding of Live.com into reality. The name taken for the project was Kumo (a codename for the time being), which in Japanese means a cloud or spider. Rightly chose, I can bet it’s going to remain cloud-ed or spider-ed by the overwhelming presence of Google. The search engine has been given a name, Bing and is definitely not an update to Live.com. Bing will be released within a couple of days, but what actually triggered me to write another post on this was MG Siegler’s report of a leaked Bing logo and Microsoft spending as much as a $100 million on it marketing campaign. That isn’t actually a logo, rather a favicon that be a part of the logo itself.
Tag Archive: microsoft
Looks like Search Engines are the in thing these days. Earlier this week, Wolfram Alpha launched its computational search engine and today Microsoft is set to release its very own search engine codenamed Kumo. I don’t know how effective this is going to be, but the coming of these entrants in the search market have given something else to talk about other than Google. Google has continued its expansion in every direction and it appears it has everything in grasp from features to using its algorithm to assist its HR and the only wall it has to climb is real time search. We aren’t aware of what exactly is Kumo about as it remains clouded but lets hope against all hope that Microsoft’s Kumo might have any significant impact on the search market.
Netflix has got itself a pretty nice deal with Microsoft and with that the streaming video service will now be available at Windows Media Centre. This would bring over 12,000 of it Netflix’s TV episodes and movies to the Media Centre. However, the bad part of the deal is that it would only be available to the users of Windows Vista Home Premium or Ultimate, meaning XP users will have no access to the service. It’s pretty obvious that Microsoft is definitely bent upon adding more content to its Media Centre to engage more users. Not bad, I guess this is something Microsoft should have begun doing a long time back plus there is one more thing it needs to do, try and offer its XP users more, instead of making many of its service a no-enter zone for anything less than Vista.
Loyalty? Greedy people? What else does Microsoft cashback need to decorate its new service with nothing but bogus.
The announcement was made by the outgoing Microsoft chairman, Bill Gates on advance08, where he said that the plan is to make Live Search the most rewarding commercial search destination on the Web.
Perhaps the purpose is to kill the google-mania, (keeping in view Microsoft’s failed effort to purchase Yahoo). How Microsoft manages to do that depends how much of the consumer volume Live Search generates.
