funding thumb4 MediaMath raises $12.5 Million in funding

MediaMath raised funding worth $12.5 Million in VC and debt. Safeguard Scientifics led the $10 Million venture fund along with participation from QED Investors while the $2.5 Million in debt came from Silicon Valley Bank. Media Math’s automated buying platform provides ad agencies access to billions of ad impressions on a daily basis as well means to use them most effectively utilizing powerful analytics and data. The funds will be used to bolster its technology and product development.