Now when I hear about Microsoft trying one thing or the other in order to stand and compete Google in Search, I just laugh it off. They have tried bribing users with Cash backs for using Live Search and now they are trying to put the rebranding of Live.com into reality. The name taken for the project was Kumo (a codename for the time being), which in Japanese means a cloud or spider. Rightly chose, I can bet it’s going to remain cloud-ed or spider-ed by the overwhelming presence of Google. The search engine has been given a name, Bing and is definitely not an update to Live.com. Bing will be released within a couple of days, but what actually triggered me to write another post on this was MG Siegler’s report of a leaked Bing logo and Microsoft spending as much as a $100 million on it marketing campaign. That isn’t actually a logo, rather a favicon that be a part of the logo itself.
Tag Archive: Kumo
Looks like Search Engines are the in thing these days. Earlier this week, Wolfram Alpha launched its computational search engine and today Microsoft is set to release its very own search engine codenamed Kumo. I don’t know how effective this is going to be, but the coming of these entrants in the search market have given something else to talk about other than Google. Google has continued its expansion in every direction and it appears it has everything in grasp from features to using its algorithm to assist its HR and the only wall it has to climb is real time search. We aren’t aware of what exactly is Kumo about as it remains clouded but lets hope against all hope that Microsoft’s Kumo might have any significant impact on the search market.
