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image thumb13 Fox Releases Interactive ‘Glee’ Trailer: Become A Fan Right From The Video

What ever has to go big, no matter how famous it already is, must make use of Facebook. The latest one if giving air to the fan base of Glee, one of the famous TV shows at FOX. The series is set to make a comeback next week and FOX thought that it would rather create some hype right from the trailers on numerous sites like YouTube and Facebook.

The promo is quite impressive and lets you become a fan of actors by clicking the headshots of the characters right from the player. It makes the most of your time and ensures that each viewer hit the Become a Fan button at the top of the player. It also lets you share the same on your social network’s profile. Powered by Coincident TV, the same name that put forth the Avatar trailer, it does quite a decent job. Glee isn’t the first show that is utilizing the social network to maximize reach and engage users. We have seen the American Idol pull a similar trick with the coming of its new season.

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image thumb53 MySpace: Fox International Channels, please look after out International Ad Operations

After laying off almost half its workforce, MySpace begin to think about its growth outside the U.S. as it joined hands with Fox International Channels. As a result of this, FIC will take charge of the social network’s marketing, advertising, etc around the world. This will definitely help MySpace keep a foot on the expenses and utilize the network of FIC to help it expand business internationally. Given that MySpace has suffered quite a lot outside the U.S which also justifies the layoffs and keeping all this in mind; MySpace’s decision to give charge of advertising/marketing to another unit sounds intelligent enough. However time will tell how fruitful this turns out for the social network.