More Facebook News and this one is going to have a gist of almost everything I have been talking about: Farmville, mom, kid, scam, addiction, report, etc. More importantly we have got one more reason to be scared of Facebook: Losing your fortune or at least a part of it being addicted to it. The latest report states that a mom got her credit card over used and exhausted after she discovered her 12 year old son had wasted his savings to buy gifts/coins on Zynga’s addictive game.
We all know that you can buy 7,500 Farmville coins for $5, which seriously is the the worst thing you can do. Sadly enough people do that and this kid was one of them. Now the mom is caught in a dilemma, she has lost her cash and she has the option to report the card stolen to reclaim cash but the result of it will prove to be quite a harsh punishment for the kid. Which means that she will have to bear with the loss and just pay the charges on her own.
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No matter how stupid I find the idea of virtual gifts or how much I am against these, one thing is for sure, people would continue to add value to them on the Web. Oh, lets put it more correctly; on social networks: Facebook. We have seen how the the value of anything virtual has grown over time and how valuable people find these. I hate to say this, but people really care what Farmville gift the receive from their friends and might even feel restless if they get none and beg everyone to send one. Zynga is definitely a leader with this.
All the love birds out there are waiting for the Valentines Day and Farmville addicts have already sent more cards in less than 24 hours than what have sent on Hallmark all year round. Sounds small? That number is around 152 million. What exactly is the dimension do these addicts belong to? Does time pass on very slow? Is each hour for these Farmville fans equivalent to a hundred hours of non-Farmville addicts?
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When you talk about measuring a popularity of anything you simply look at the stats; number of monthly visits, fans, etc. The popularity of Farmville is by no means questionable. Zynga has by no doubt utilized Facebook to its maximum potential reaching almost 75 million monthly users that spend hours doing farming.
What’s worth mentioning here is the fact that the social game’s fan page now has more fans on it than what Michael Jackson has on his. As of now the page has over 11 million users and all this has come largely on how virally it has grown thanks to the infinite notifications it sends to almost everyone on Facebook. But how long can Farmville leverage the feeds? We all know that Facebook is all set to reduce the presence of apps notifications on user inboxes and profiles. However I personally think that it wouldn’t matter much to Farmville for it has already got a lot of traction and its addicted users would engage with each to give it enough visits and keep it on top.
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