There you have it, the media is continually evolving and all those who talk gibberish and deny the importance of Social Media, well they ought to be send back in time into the age of ignorance. Today the Financial Times announced that the Economist is pushing its efforts to have its presence felt across Facebook. All this is a new strategy to begin early next year and the aim is big. The Economist is planning to have 500,000 fans on its Facebook fan page and eyes over 750,000 followers on Twitter.
This is isn’t impossible, or even even close to difficult given that it already has more than 180,000 fans there. So why exactly this sense of urgency? Quite obviously the reason is to work on a platform that helps user engagement much faster and prompt enough to help create discussions around topics as well as having each fan coming over to the Home Page too. So are they going to allow accessibility to its site with Facebook Connect? I think they should, given how serious they are about Facebook, other than that, they definitely need to make sharing articles on Facebook more prominent and easy (that share button is quite difficult to spot on).
