image thumb7 Google signs deal with COOLERBOOKS, keener than ever to compete Amazons Kindle

While the entire Web maybe after Google with signing deals with eBook readers, Google itself is busy with expanding its eBook empire. Presently the big boss in search signed up a deal with Interead, the firm behind the eBook store, COOLERBOOKS. The firm is not only into providing ebooks to the masses but also manufactures eBook readers call COOL-ER, which cost $249 in the U.S and supports 19 formats which include PDF and MP3 format for audio books. This deal is definitely going to give Amazon a hiccup, given that Google is partnering with the many eBook reader manufacturers and rapidly expanding business, but it remains to be seen how successful Google actually is with these proceedings.