image thumb11 Another day another Google exec takes a bow: This time its DoudleClicks Michael Rubenstein

There is another one making it out of Google and as always he holds a great value. Michael Rubenstein, was VP and director of DoubleClick, Google’s Ad Exchange platform that provides display ads. He had become a part of Google with Google’s $3.1 Billion acquisition of DoubleClick. The departure isn’t surprising given that Google had been loosing key execs in the recent months but I guess the primary reason why Rubenstein took a bow is that Google hasn’t really lived up to do for display ads what it has done for contextual ads. That’s just a thought and there could be a totally different reason for his departure, one that I fail to get.