With football season kicking into full gear, the number of mobile searches will dramatically increase. Imagine a group of guys huddled around the TV watching the game. Everyone is loud and raucous for the first half which makes their appetite for the essential food groups, beer, and wings grow exponentially. Halftime is soon approaching and everyone needs a refill on beer and something to fuel them up for the next half. Buffalo Wild Wings airs an ad that lets their guests pull up a coupon on their mobile phones to present at their closest location by using ip geolocation. Everyone of the famished football fanatics reaches for their device, does a Google search for the coupon, and heads to the closest dining establishment.
With the prevalence of smartphones and tablets, it is becoming more important to make sure your mobile marketing campaign is on even keel with your overall marketing strategy. Buffalo Wild Wings couldn’t market their restaurants as effectively if they relied on a purely desktop SEO strategy. More businesses are using to their mobile strategy to reach out to potential consumers instead of relying solely on their traditional desktop campaigns.