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image thumb82 Facebook Surpasses Yahoo As Number 2 Video Site, YouTube Still Way Ahead

Numbers always add more weight to your claims than just saying you are the leader in a certain category. I mean you can be a leader amongst losers around you? But lets not make this a lecture of some sort and come to the comScore’s monthly report for August which reveals stats on online video data in the US.

A whopping 178 million people watched online video content at an average 14.3 hours per viewer. Though the total number has remained unchanged and Google sites still lead with a massive 146 million unique viewers it gives me great joy to share Facebook climbing to number two. It had over 58 million unique viewers compared to Yahoo which it surpassed with 53 million plus viewers. Facebook rightly deserves this and Yahoo shouldn’t even be there at all. Honestly I didn’t ever knew that Yahoo even had a video site!

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image thumb59 Facebook becomes the 4th most visited destination in U.S. Facebook has reached a major milestone, as it joins the list of a select few web properties that have surpassed 100 million monthly US visitors – according to comScore. The other popular sites to have more than 100 million monthly US visitors include Google Sites, Yahoo! Sites and Microsoft Sites. Facebook now ranks at number 4, among the top 50 web properties tracked by comScore.

Facebook was founded in Febuary 2004 and by Nov of 2004, it had a US audience of around 2 million. Compare this to today’s tally of more than 100 million US visitors and you have an increase of 50 times – since Nov 2004. What’s even more impressive is that Facebook has doubled itself in 2009 alone.

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image thumb59 Facebook, Twitter influences upto 28% of online buying decisions comScore’s is reporting that nearly $16 billion has been spent online during the first 36 days of the Nov-Dec holiday season, an increase of about 3% from the same time last year. In addition to announcing the online buying stats, comScore has also disclosed the results of its social media survey.

comScore conducted a survey on Dec 4-7, 2009 to find out the influence of social media in online buying. 28% respondents indicated that social media has influenced their purchases, well we already had an idea that social media does yields a lot of influence, it is really surprising to know that the figures are so high.

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image thumb75 comScore acquires Certifica, wants to have some influence in Latin America

ComScore, the web measurement and analytics company has bagged Certifica, which provides similar services. Certifica is based in Latin America and the purchase would help comScore have some influence in the region as well. We aren’t aware of the terms and finances of the deal. As for Certifica, the web analytic company has existed since 2000, providing stats on the Internet usage in the region.