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Google has been up and about at making its way into the media planning side of business and to make it firm, will launch an ad-planning tool. According to a report in New York Times:

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Tags:AdPlanner AdWords comscore google Google Trends for Websites media research Nielsen Online

ComScore, a major web analytics firm filed a $86.25 million IPO today. Credit Suisse and Desutsche Bank Securities will serve as the underwriters for the company which will be traded on Nasday under a ticker symbol of SCOR. The company has raised a total of $92 million in VC funding from Accel Partners, JPMorgan, Institutional Venture Partners, Lehman Brothers, Adams Street Partners, Topspin Partners, Flatiron Partners, vSpring Capital, Devine InterVentures and Rembrandt Venture Partners.

ComScore had revenues of $66.3 million in 2006 and made a profit of $5.6 million. The company claims to have 2 million users of its installed software. It was founded in 1999 and is based in Reston, Virginia.

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