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ClickTale , an online user activity tracking service has announced the launch of ClickTale Heatmaps. The service provides a colorful overlay of your website to display the where user activity was concentrated, what they clicked, how far they scrolled. This will definitely be a helpful tool in re arranging your content and place ad in the hottest spots.

ClickTale has four heatmaps: the attention heatmap displays how much time users spent on that portion of the page, the “total time” heatmap analyze the total time all visitors viewed that portion of the page, the visitor heatmap displays the percentage of all visitors that looked at every area of the page, and finally the pageviews heatmap that shows the pageviews on every area of the page. Other features include the ability to discount logs that remain in active for a certain time period, which could be set from 20-60 seconds or turned off entirely.

CrazyEgg is a similar service. Google recently acquired trendalyzer an analytics service, where as previously they bought Urchin a web analytics service and offered it for free to the general public as Google Analytics. I personally think that ClickTale is a really lucrative acquisition target for Google. They might like to buy this service and offer it for free to web publishers to use and increase AdSense click through rates. Just a 1% increase in Adsense click through rates might increase Google´s revenues by many multiples. Another possible Google acquisition could be Clickfacts a service that lets you track Click fraud. Clickfacts is yet another YCombinator funded company.

Read: Mashable and CenterNetworks