image thumb75 comScore acquires Certifica, wants to have some influence in Latin America

ComScore, the web measurement and analytics company has bagged Certifica, which provides similar services. Certifica is based in Latin America and the purchase would help comScore have some influence in the region as well. We aren’t aware of the terms and finances of the deal. As for Certifica, the web analytic company has existed since 2000, providing stats on the Internet usage in the region.