Keeping an eye on your traffic, the ads you have running on your site and the a track on clicks, specially if it’s more about pay per clicks. I for one find it a bit difficult to manage all this and a handy tool is always much needed. Contextured, a UK based startup has launched AdTime to address exactly the same need.
Tag Archive: ads
I guess no one should be surprised enough hearing this that social networks are leaking user information to a agencies. The news caught my eye earlier today that social networking sites, Facebook, MySpace have been caught leaking user data to ad networks like Yahoo’s Right Media and DoubleClick of Google. Weren’t these social networks vowing that they will never share user data with third parties, especially ad networks? I guess someone hacked into the social networking and sold data..
Putting the joke aside [if it passes as a joke], the social networks have released usernames and IDs to the ad platforms. Now if that is true by any means, these ad networks have more than just your username; access can be as deep as your employment history, location, etc. Upon being informed Facebook was prompt at taking action and altering the software to prevent such leaks and so are other networks which include MySpace, Digg, etc.
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Now how lucky you can get? At first I thought this was some prank but Alec Brownstein definitely deserves an applause for getting himself working at Y&R New York by simply buying $6 Google Ad words in the name of a creative director Ian Reichenthal at 10 cents a click. Alec created ads for numerous creative heads and got interviewed by almost all of them [except one].
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Who doesn’t want to have hold of some useful tools or add-ons to make the most of their browser? Especially when it helps you with spending an eternity on Facebook. I will be talking about three useful add-ons for Firefox that will help you get rid of those irritating ads all over your Facebook Pages. Now each of these add-ons aren’t specifically designed for Facebook but can actually help you make your Facebook experience better.
AdBlock Plus
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There is seriously no limit to the extent one can go to grab market share, even if it involves spending cash. Facebook is doing the same to challenge Orkut in India as the Google owned social network reigns supreme there. There is a surprisingly high number of Facebook references or should I say promotions of Facebook on Google ads as reported.
The social network is actually buying ads on the Search Engine. The users in India have been experiencing this for quite some time now and as I said earlier, it is a desperate measure that makes me believe me that if you can’t win it, buy it, which is exactly what Facebook is doing. The social network despite making huge leaps in amassing users Globally, has failed terribly to make a mark in India where Orkut is the ultimate leader in the social networking scene. I guess the Facebook is feeling the brunt of it as it can’t maximize on the massive Indian Market and make huge profits there.
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I just spoke of it earlier today, Facebook is being more independent as time goes by or should I say as it continues to grow exponentially. The biggest brunt appears to be falling on Microsoft as the social network adopts for more social ads. Its surprising given that Microsoft invested $240 Million for a very small stake in the social network at a rather high evaluation of $15 Billion last year. Sadly enough all Microsoft will eventually get out of it are the shares it has.
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What I currently miss out on Facebook, especially the content I share on the Startup Meme fanpage is having the stats on the stories I share there. But I guess that missing feature is already been put to test as a small presentation in Poland hints at a possible analytical tool for post. This would enable administrators to track the total impressions and the level of engagement on each post.
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When it comes to social games, Zynga is making the most of it thanks to its ever growing popularity on Facebook with addictive games like Farmville and Mafia Wars. It presently has more than 70 million active monthly users and that means loads of revenue, not just from users wasting their precious time but from investors too. And why should it ever lose a penny for any reason there is? This is exactly what its CEO, Mark Pincus had in mind when he restarted Offers across the gaming platform along with more engaging ads.
The initiative is in no way new and had been taken up earlier before it was shut due to scams thanks to the IQ quizzes and God knows that else. That must have been a huge hit on Zynga given that analysts put the revenue from those at over 33% of what it earns in total. While it will obviously be bringing in loads of cash, there is another benefit it would bring for its users. Primarily for those who have difficulties with online payment methods they will have alternatives, much like those abundant on destinations like Gamefly, Book of the Month, etc.
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If I am not mistaken, Microsoft has been one of the major investors in Facebook, but that shouldn’t matter in business, especially if you are growing by leaps and bounds. Well as the last week closed in, Facebook experimented with its ads, showing a boot to the huge ads from Microsoft and what a lame reason was given. Apparently the removal of ads was credited to some bug which run rampant on Facebook as phishing scams and God knows what, but the social network did take a bold step and stated that the International Markets had bid adieu to the banner ads.
Now this is only been initiated in the International markets since the ads from Microsoft continue to appear on the social network in the United States. But I guess that too is for the time being and will eventually be replaced given that these ads have more to offer as the platform continues to build up its inventory. This new methodology is going to help marketers place their own ads for a given region, this could help them create more demographic centered advertisement and fetch exactly the right consumers/users they are looking for. The new format might actually prove fruitful for advertisers in gauging what ads actually perform given that they will be having items like enabling users to like ads and see who else has liked them, pretty much like the same functionality you have for Facebook Status updates, etc.
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Why doesn’t it surprise me to hear that France is planning to begin taxing ad revenues that big names in the industry make most of user visits. The companies that will be taxed include Google, Yahoo, Microsoft and of course Facebook. Those names could bring in massive amounts of revenue that can be used to fund new projects.
The report states that the estimated revenues could mint as much as 20 Million Euros annually and all that from the US based Web giants. The money generated will be used for making the online experience better and of course for paying the artists who have their work scattered all across the Web. The idea is pretty appreciable given it would pay back those who make an effort to improve the quality of content online as well as providing even better content for the massive population.
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