image thumb79 Social Commerce – Why Now?

The guest post has been written by Henry Wong, Founder, Chairman and CEO of Adgregate Markets, Inc. Adgregate Market took another step forward towards social commerce as they announced a closer integration of ShopFans platform with Facebook.

Web 2.0 was just the beginning of the shift from the rigid “destination web,” where content was isolated in discrete websites, to a “distributed web” where content is now consumed across the web. While this phenomenon is firmly underway in the case of content, the distribution of commerce is just beginning.

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