Social Networks have given businesses a new dimension to market their services and products, almost everyone out there is keen to utilize the social media and make dealing for merchandize, etc more interactive. Storefront Social is another one that gives retailers and merchants a more social touch for their products.
The startup lets marketers showcase their items on their business pages on Facebook and in turn connects these to the online store’s feeds. The idea is to link e-commerce sites with social networks like Facebook to help them leverage the power of social media and let customers engage effectively with the brand and at the same time share their opinion about the product with others. The Facebook Storefront itself is quite interactive and lets you share it with your friends on the social network and at the same time spread the word across on Twitter. There are numerous other features included to make storefront shopping a better experience.
Consumers can filter categories and also search for items they are looking forward to buy. This is essential as no one has time to browse or scroll through pages of products when they know exactly what they are looking forward to. All this is can be done without the need to leave the Facebook page itself. Once you are done with the search and have come across the item you need to buy, you can do so by clicking the button and they are directed to your online store to complete the purchase.
Social media has come a long way in recent times, especially helping create a much improved brand awareness amongst consumers. Of course there are portals and online stores that offer the description of each items to be sold, but customers cant really interact the way they can on social networking sites. There are product reviews and suggestions available right there to help them take the right decision. Just out of curiosity, how many of you rely on product reviews and suggestion coming from shoppers across social sites? Have they been of assistance to help you take the right decision?
