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‘Stanza’ is an iPhone app which is developed by a Portland, Oregon based startup called Lexcycle. It is actually an e-book reader. It is currently the best iPhone application in the category of e-books. This might be alarming for Amazon’s Kindle which is also an e-book reader. The thing which differentiates them is that Kindle contains a price tag with it whereas Stanza is absolutely free. This is also the reason why Stanza has been downloaded 200,000 times with in the first six weeks of its release. On the other hand Kindle sells around 40,000 units per month but it can be understood as users have to pay for it.

With the app, people are also downloading e-books. One of the content providers of Stanza says that 20,000 e-books are being downloaded each day. Again the reason for such high number of downloads is that they are free right now. Being the best iPhone e-book application, it is designed finely and looks very neat. Kindle does seem to have a rival this time, lets see how things roll out in the near future.