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After enabling users to create websites and widgets using Flash, Sprout has launched a new tool called the Sprout Mixer. The tool lets users make custom widgets for their websites etc. The service also amalgamates Google Analytics with the platform that let one keep an eye on how users interact with your website. Along with that it lets you know where exactly is the largest number of users coming from so you can initiate campaigns that best match what your users may like. Brett Crosby, Group Product Marketing Manager of Google Analytics stated:

Flash provides a very rich user experience on the web, but up until now creating custom indicators to track how users are engaging with Flash content was a difficult task. This new native Flash tracking capability will provide the feedback loop content developers have always wanted about referring sources, geographies, campaigns and conversions.