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SpotMixer, an online video ad creator – owned by One True Media, has raised $9 million in second round of funding led by DAG Ventures and NTT Finance, with participation from existing backer Kleiner Perkins. SpotMixer has also announced that it has been appointed as the first official authorized reseller of Google’s Adsense service for videos. The startup is trying to pitch itself as a low cost online video ad option for small companies amidst the troubling economic times.
"While the market opportunity for video advertising remains well-defined, smaller businesses are more concerned than ever about how to most cost-effectively spend their limited advertising dollars," said DAG managing director Young Chung, who has joined One True Media’s board of directors. "SpotMixer has quickly established itself as one of the most innovative and thoughtful solutions that will enable accelerated growth around this major advertising trend."
