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SplashCast, a content syndication service, joined hands with Entercom Communications to bring the SplashCast player to 70 radio station websites, owned by Entercom. This brings SplashCast micro-channels into play as the radio station websites will be serving a variety of news, music, videos, and interviews. Viewers can also contribute to the micro-channel, as is the norm with SplashCast’s service. These channels can be shared on social networks such as Facebook, MySpace, and blogs too.