While Sony’s PS3 appears to be losing grounds Microsoft’s Xbox 360 and Nintendo’s Wii, the team is pretty confident that the console would stand tall in the long run. It believes it has a life cycle of a decade, much longer than its competitors. Might sound more of a fantasy, but I remember PS2 and the period for which it reined the gaming market. Perhaps the advantage the PS2 had to its descendant was the price, the only major problem PS3 has is that it sells for almost twice the price for what its competitors sell their device for added with the cost of each game you buy on the Blu-ray. Sony has tried to cut the price but isn’t enough to allure the masses. Presently the management is looking forward to release games that invite attention from die hard gamers and looks forward to its Killzone 2; which already has a rating of 91 out of 100 even though its priced at $60. That bundled with the upcoming games may just push the number of PS3 lovers in the market.