When you talk about success of one platform and more importantly hear how every Tom, Dick and Harry is nibbling advantage off it, the bigger names tend to speed up their activity on the same. Facebook therefore is no exception. We have seen how big brands are using social networks to their advantage, leveraging the massive population they pull towards them. Examples would include brands like Adidas, Nike, Motorola, Microsoft with its Bing, just to name a few.
According to the stats from the latest report, well over 75% of online retailers utilize the social network. Those numbers are for the retailers in the US only but this just shows how rapidly the social networks have influenced each. While the online retailers have always have had a Web presence with their own portals, the migration towards utilizing these networks for massive or to put it more correctly the viral marketing. That percentage is only about those who are very active on these sites. Those that aren’t are planning to step into the social scene and devising strategies. i recently came across a startup in Stealth mode in Pakistan that is only postponing its launch because it is unable to devise a proper social media strategy.
With the ground work already laid in the last one year primarily there are more than just concrete reasons why companies should actually devise such methodologies to have a reputation online too. More importantly one that is very actively maintained. While this may mean a lot to companies as whole, it will definitely help the self proclaimed Social Media Specialists.
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