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According to IDC the users of the social networks are less bothered about the ads than the online surfers. According to the press release, last year 79% of the online surfers clicked on at least one ad where as the ratio on social network was only 57%. The ratio of users who actually bought some stuff through ads was 23% on the online surfers and 11% on the social networks.
According to the press release:
More than half of U.S. consumers with Internet access use social networking services (SNS), such as Facebook and MySpace, and penetration will continue to grow.
