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So what’s so impressive about this lighter app, to me it’s just another one of the ten different similar apps in iTunes. Well apparently Smule’s virtual lighter iPhone app, Sonic Lighter, has everyone talking. The basic functionality of these apps are similar – you have a virtual lighter, light it up and move the iPhone around, so the flame also moves with it. Where Sonic Light is available for $.99, the official Zippo app is free, yet Sonic Lighter has had 44 reviews, and the Zippo: 27.

The reason probably is that Smule has built in social and viral features that are attracting crowd like mad, with 70,000 downloads already, it also gives this ridiculous but effective incentive to use the app frequently. You can share your location information with the app, so when you light it up you’re on a virtual earth-like globe. If you want to extinguish the flame, you can blow it out through from your microphone. Quite frankly I don’t get why this app’s becoming popular, I guess it’s one of those geeky things that you just have to have. Check it out for yourself and let me know.

[via: TechCrunch]