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Skimlinks scored a healthy sum in its first investment round, the amount for which is assumed to be around £700K. It’s  clients currently include  Future Publishing, The Daily Mail while it’s round was being funded by NESTA, The Accelerator Group and led by Sussex Place Ventures. Given that it eases the task of administering whether the product links are affiliate or not. Given that consumers are leaning more towards making purchase decisions based on reviews and recommendations rather than plain advertising, Skimlinks is perhaps doing the right thing.