Serph Launches Social Meta Search Engine & Buzz Tracking

Serph has launched a new meta search engine and meme tracker that will let you track what “other people are talking in the blogosphere or the general web at the moment”.

Serph is a little different from Technorati (which is littered with splogs) in a way that it is designed to track the buzz much like Techmeme does at the moment. While Techmeme´s approach is to seed the system with trusted blogs manually, Serph will track and aggregate buzz from Feedster, Bloglines, Topix, Technorati, Sphere, Youtube, Digg, Podzinger, Google Blog Search and others. The results are then sorted and organized so the most recent buzz appears first. Users can also subscribe to an RSS feed for searches.

Still Serph like its competitors lack the ability to track the buzz in a chronological order. So that users could know who break the story, who later linked, or leeched onto it.

Serph might monetize the technology by licensing it to PR firms and other such organizations who want to track consumer buzz.