IAC’s division Ask Sponsored Listings, has acquired Sunnyvale, California based company Sendori. The later directs online traffic from different domains to particular online advertisers. The financial terms of the deal were not disclosed. Earlier in the Series A of funding, Sendori had raised more than $2 million.
According to the president of Advertising Networks, James Speer:
This acquisition comes as interest in targeted performance advertising vehicles has increased. Our goal is to deliver the strongest ROI to advertisers by controlling the sourcing and qualification of their leads, and Sendori’s PureLeads(TM) technology strengthens the overall value we provide to advertisers.
