swn logo Send Word Now raises $14 Million in fundingsA New York-based startup Send Word Now, raised $14M in a fourth round of funding. The funding round was led by Palisade Concentrated Equity Partnership, with participation from Southpaw Asset Management and Ascend Venture Group.

Send Word Now is based on providing government agencies, universities, non-profit groups and others with a way to disseminate information, and most effectively in emergency situations. Its customers include Wal-Mart, Tufts University, Boston University, and the U.S. Postal Services.

Life360 is another startup that’s striving to provide a similar service; it was also one of the companies that won Google’s Android Developer Challenge in August.