San Ramon, California based SellPoint which is a leading provider of online video product tours, is continuing its growth and making sound progress. The company has just signed seven new customers which are Avenues in Leather, Digital Blue, Digital Spectrum, IOGEAR, Kensington, Sennheiser and Swann Communications.
Furthermore the company has added three new retailers for its leading Retail Syndication Network. The retailers are Hooper Camera and MacForce along with one of the leading reviews driven shopping portal, Buzzillions. It is free for retailers to join the network. The company will be developing and syndicating Active Product Tours for the new clients. Following is the press release by the company:
SellPoint Continues Rapid Growth Trajectory; Signs Seven New Customers, Adds Three Retailers to Syndication Network
Active Product Tours Gaining Momentum with Online Shoppers
SAN RAMON, Calif., October 14, 2008 – SellPoint Inc., the leading provider of online video product tours, is continuing its rapid growth with the recent addition of seven new clients including Avenues in Leather, Digital Blue, Digital Spectrum, IOGEAR, Kensington, Sennheiser and Swann Communications. SellPoint has also expanded its industry-leading Retail Syndication Network with the addition of three new retailers including Hooper Camera and MacForce. Buzzillions.com, the leading reviews-driven shopping portal, has also joined SellPoint’s Retail Syndication Network.
SellPoint will develop and syndicate Active Product ToursTM for its new clients, making engaging product videos and information available on all major online retail sites that sell their products.
Overwhelmingly, shoppers are turning to the Internet first when shopping for products, making it the key driver of purchases – both online and in-store. According to the National Retail Federation, more than 90 percent of shoppers say they research products online before buying in a store. And in a May 2008 Nielsen survey, eight of 10 respondents who made a consumer electronics purchase in a retail store said they visited the store’s Web site first. This new consumer behavior creates an opportunity to leverage online video in e-commerce to measurably convert shoppers into buyers.
“Internet shoppers who conduct research online have come to rely on videos that showcase product features,” says Tim Hall, CEO of Digital Blue. “Working with SellPoint ensures we offer these shoppers information about Digital Blue’s array of products in a format they want and expect. Further, SellPoint’s syndication network allows us to distribute information about our products across our broad online retail channel.”
SellPoint’s Active Product Tours combine dynamic video with a wide array of printable user guides, brochures, and other product information that provide shoppers an engaging and interactive look at the product they are researching. SellPoint provides retailers with dynamic, engaging video that engages and informs shoppers – at no cost to the retailer. SellPoint provides manufacturers with a direct conduit to deploy enhanced product presentations consistently across their online points of sale. Additionally, SellPoint’s graphical dashboard provides clients with a detailed analysis of shopper behavior that is updated daily, giving clients valuable insight into how consumers interact with their products. To learn more about SellPoint or to join its Retail Syndication Network, visit www.sellpoint.net.