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When someone says the foundation or the strategy for one’s actions (business in this case) is love then you don’t usually think of it being selective. But in the case of Salesforce’s CEO, Marc Benioff, love is only for those he chooses; to be more precise for those he has threats from. When Marc came to know of SugarCRM’s conference near the Dreamforce event he lost it all. In the words of SugarCRM CEO, John Roberts:

When Marc Benioff found out we were at the Marriott he pressured the hotel to move us out. That’s how we ended up here at the St. Regis [hotel] and Marriott is paying for it