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What exactly is this new strategy of Rupert Murdoch?  I mean why would he make News Corps’ content invisible to search engines? Okay, have the ever hungry lovers of News Corps subscribe to get the same news which they can elsewhere? Too many questions, but to be honest this is such a lame move, given that almost every other news service is leveraging the power of search engines to generate that extra bit of traffic along with a few bucks. Apparently Murdoch thinks Google users usually come to the site, thanks to a search, read one article and then disappear. So I guess he is trying to state that every other service should do the same? Bad move, and I hope he reverses it before News Corp is left to be nothing but some once glorified name in the next few years to come.