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TechCrunch has a nice scoop, that RockYou sent an email to their entire existing and future advertising partners. The email was normal stuff except for the fact that it had the email addresses been stuffed in the CC list. Which of course made everything visible for everyone on the list. The result was a barrage of email responses again to everyone from almost everyone on the list. Mike has even picked up his best reply-all, see it below.

Why, hello everyone in the world who makes Facebook apps.

LOL, did anyone else just get an email from Zynga asking if they wanted a job making games on FB? I love it. Also, which one of you is gonna sell to SpeedDate next? [several yes answers to the Zynga question followed]

Hmm, I didn’t get one. Sucks. Well, we’re hiring too: http://www.seriousbusiness.com. We have really big monitors. And nice chairs. And Ruby. And come on – hands down: WAY cooler logo.

zynga has even bigger monitors, even nicer chairs, and 2 chef cooked meals every day! and siqi is welcome, pending a grueling interview, of course

You fucked us RockYou!

I’m down for a meet up too…Hows Palo Alto everyone? =)

Sounds good to me, I am in Palo Alto until Thursday afternoon if anyone is meeting up. “The Rock You Errant CC Spontaneous Meet Up”

The VP of business development at RockYou Ro Choy has weighed in TC comments, by saying:

On the behalf of RockYou, I want to apologize to all of our publishers for the slip. While it was unintended, it was a material mistake. We take privacy of all our partners very seriously and have reviewed and corrected the process that enabled this. We continue to work hard to maximize results but its apparent we will also need to work even harder to regain and maintain trust. For those of you affected, please email me directly with any questions, issues or concerns. My email is ro@rockyou.com (ro at rockyou.com – yes, i’m willing to share in the pain).

Sincerely,

Ro Choy

VP Business Development
RockYou

But the damage has been done, I guess.