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A report published by ContentNext carries the surprising yet truthful conclusion that small online media sites are better than larger based sites. This’s further discussed in a 50-page report: Size Doesn’t Matter: An Analysis of Online News and Political Sites.

Lauren Rich Fine, Director of Research at ContentNext Media Inc. concludes in the report that the larger and popular news sites are unproven in scalability, sustainability and all-in-all in generating an attractive return for institutional investors. If you wish to view this report you can order a copy of the report from ContentNext.