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Reply.com, a competitor to Zillow in the lucrative real estate market has raised $6 million in Series B funding from Outlook Ventures with existing backer Scale Venture Partners also participating in the round.

Reply.com allows users to search for houses, see instant valuations, place unsolicited bids on homes via Reply.com (which charges $10-$25 for bid representation). These bids are then sent via priority mail. The popularity of Zillow will surely trigger uptake of Reply.com, as people checking Zillow will want to have a second opinion. Reply.com also allows users to rate houses extensively, something that Zillow does not have at the moment.

Reply.com also has a car and truck valuation system, which is a result of the acquisition of iMotors. Payam Zamani is leading the company, who prior to Reply.com was a co.founder and CEO of Autoweb (now a part of Autobytel)

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