Yahoo’s former chief of insights Peter Daboll, and the new head of an engagement-measurement firm Bunchball describes the current recession as a chance to cut down on useless marketing plans. Ad budget cuts by marketers won’t really make a difference in the campaign’s effectiveness. This is because most marketing plans are full of effort on pushing the product’s impression and not enough on engagement.
Bunchball brings a better approach and enables brands to cost-effectively measure and drive consumers’ most valuable behaviors.
It’s true – many large corp. marketing plans suck big time. Facebook however is using the opportunity as a land grab – I think smart businesses with smart marketers will do the same…
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