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Qoof is expanding its toolset to include showcasing products in detail, with its ability to distribute retailers’ content through ad networks and social communities as well as iGoogle, along with video integration. The site is uniquely designed for a retailer to promote products through videos. Although only some items would benefit this sort of marketing, there are plenty other areas where this platform could be used. It’s user accessibility is tops as the inclusion of a product browser and detail panel allows detailed and faster access. Buy.com, Ice.com, Knot, and Gaiam are said to be signed on for the launch.

[via Mashable]