Facebook and Social Startups Meme.

I just spoke of it earlier today, Facebook is being more independent as time goes by or should I say as it continues to grow exponentially. The biggest brunt appears to be falling on Microsoft as the social network adopts for more social ads. Its surprising given that Microsoft invested $240 Million for a very small stake in the social network at a rather high evaluation of $15 Billion last year. Sadly enough all Microsoft will eventually get out of it are the shares it has.

Facebook had already stripped off banner ads from Microsoft outside the US. It appears that the same will be implemented within the US market too and though Microsoft does help it generate quite some revenue, the social network just doesn’t find them engaging enough. The idea is to introduce more engaging advertisements on the social network, primarily the brands who can leverage the banner placement to promote themselves and have more people join the groups. The whole concept speaks one thing on the whole that Facebook is confident that these ads are bound to be very profitable for Facebook, which is why it is pulling the food out of the giants mouth.

While many might think that I am being negative at representing my point of view on this development, let me correct it that there is no crack between the two at present. Why would there be? Microsoft is a share holder and its interest lies in Facebook munching success which would directly affect its evaluation and bring in more revenue from others. It also reminds me of Facebook Search results were to be powered by Bing, I sense that the social network would go independent with the search as well, perhaps not right away, but sometime in the near future. What do you think about this? Would this really help Facebook achieve what it intends to with the more social ads?