Status updates and sharing news on Facebook lacked a lot initially. Firstly you barely ever got to know the source of a news or link that was shared, which Facebook improved with the via feature. Today it made another useful change or should I say introduced a more useful feature: Post Insights. And as simple the name is, its functioning isn’t difficult either.
Post Insights will enable page administrators to learn which one of their stories has been viewed the most, as well as how engaging it has been overall. The engagement factor is shown as percentage of feedback against the total impressions. The sad part as of now is that it isn’t available for all administrators at present. The feature is definitely very useful, primarily for the fact that you never know how many of your fans actually visited the link or viewed updates on the page and another winning feature that makes Facebook stand out from all competitors, primarily Twitter that still has no such feature available. Other than that I am just a bit skeptic about the authenticity of these insights given that they are controlled by the social network itself.
Other than that I also fail to understand what exactly is Facebook calling impressions? I mean a page might have tens of stories and we all know that many users wouldn’t really scroll down all the way, even if the page is fully loaded. So what does impression define or include? What about the overall accuracy of these? While the feature might make many ask questions about its functioning, I personally think its a much needed step taken by Facebook to help page administrators determine what is it that engages users more on the pages.
I am unable to view insights at present hence I can’t really have a true picture of it, but what about you all? Are you seeing those on your pages?
