Metranome, the company behind Poptiq – a mobile video application for the iPhone and iPod touch, has closed a round of venture funding led by Tech Capital Partners. The current round of funding brings the total capital raised till now $2 million. The company plans to use the funding to expand its app development efforts and bring the app to other mobile platforms as well.
The Poptiq iPhone app delivers short form entertaining and informative videos to mobile users, learning their likes and dislikes to ensure videos are relevant. Users could also share the videos with their friends across social networks.
“Since it’s first release in September, Poptiq has been delighting iPhone and iPod touch users with a personalized video service that provides engaging mobile video content. With the launch of our second version just a few weeks ago, we have added new features and content that further extends our leadership position in the mobile video application market.” said David Kruis, CEO of Metranome. “This funding from Tech Capital Partners will allow us to continue to create exciting and innovative experiences in mobile video for users worldwide.”
