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With audio and video search technology already in their armoury, Pluggd is ready to launch a software service that is purpose built for online video publishing. The new service is to integrate existing search capabilities; enabling publishers to easily look up the parts of a video they want to highlight for viewers.

After renaming itself to Delve Networks, Pluggd says that the new service integrates the audio and video search giving the interface an edge over various competitors like, Brightcove and Yahoo’s Maven Networks.

The service has been built upon Adobe’s Flex framework, allows the user to publisher to upload a video, edit it as its being uploaded plus options to customize. Delve comes with plenty of other options; like search engine optimization and syndication (quite like Veotag). The idea here is to manage and deliver video content for medium and large web publishers. Work is still underway to tune up Delve by stitching together with various functionalities like analytics that can be used to keep a track on how videos are consumed.

There is an option for publishers, which is used to attach something like a heat map to their videos. This is visible below videos as a colored bar (ranging from red to blue) and is activated when a user types in particular topic (let’s say James bond). Once done the, the bar shows you where time has been spent talking about your typed search. It uses a semantic matching search system that crawls across more than 200 million web pages bringing you one that matches your search most.

Delves partners include, Cnet, Intel, Wall strip etc the CEO Castro said that those using Pluggd (already partners) will notice up to a 300% increase in the number of videos that can watch per video-session.

Click on the image for the  demo: