Despite their struggle to figure out an appropriate online methodology, Playboy continues to step in towards the web realms. It has announced the launch of Interns, a mobile web series. Apart from streaming them on the mobile devices, users can watch them on MySpace and on the web. Lisa Kolodny, Head of Youth Marketing, Playboy stated:
We wanted to ensure that the INTERNS program was not only entertaining but also relevant to this target demographic, which will drive students to engage with Playboy via their mobile phones
