Our comments and trackback policy You Link We Follow, You Comment We Promote

Despite their struggle to figure out an appropriate online methodology, Playboy continues to step in towards the web realms. It has announced the launch of Interns, a mobile web series. Apart from streaming them on the mobile devices, users can watch them on MySpace and on the web. Lisa Kolodny, Head of Youth Marketing, Playboy stated:

We wanted to ensure that the INTERNS program was not only entertaining but also relevant to this target demographic, which will drive students to engage with Playboy via their mobile phones