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Perspctv, a startup aimed at covering the overall election happenings, and showing its site’s features through this highlighted event recently turned towards the marketers. The site is a one-page dashboard which provides a snapshot of how Obama and McCain are progressing in the polls, news, blogosphere and Twitter, along with other features. Though it has nothing to do with how the outcome is (of the election), it serves as a useful dashboard for monitoring it from different aspects. Through this the site now projects towards marketers showing them that they can monitor how their brands are being talked about across various media. Vineet Choudhary, the founder of the startup, is going to focus on just that right after the elections conclude.

[via TechCrunch]