When you think of spammers you believe that many of the trusted networks will do something to draw their breaths out and eventually kill their spamming existence or at least restrict their freedom. PeerMatrix has done the opposite with the launch of its ad application that targets P2P users. The idea works around the particular ad file taking in the name of whatever file a user searches, thus maximizing the chances of it being pulled in by the user, meaning that if you search for Terminator-2, an ad for some product can adopt the same name. The worse scenario pointed out is that advertisers (or to be precise spammers) can do so with any executable file, like a virus, etc.
The idea may sound revolutionary, but it has more potential to groom what many web services try to minimize, spamming and attacks. Or does this have some way to eliminate such fears it gives rise to?
