Oprah Winfrey, over a week ago made her audience aware of the fact how much she loves Amazon’s e-book reader “Kindle”. Since then the search traffic has immensely increased. She said:
It’s absolutely my new favorite thing in the world.
This really helped Amazon increase its search traffic to 479%. According to a report:
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Traffic to Amazon.com increased 6% on October 24.
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80% of Kindle-related blog posts mentioned Oprah on October 23.
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Traffic from Oprah.com to Amazon.com increased 15,458% from October 23 to October 24.
[via Silicon Alley Insider]



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[...] Amazon Kindle was featured by Oprah in her show after which the traffic on Amazon’s website went up way high (479%). The device was sold out around Christmas and the website of Amazon is still showing the same [...]